PUT YOUR
MONEY WHERE
YOUR MOUTH IS!

You have the power to support healthy
futures and equal rights for all with three
iconic shades of M·A·C VIVA GLAM
Lipstick that give back 100%.

WHAT YOU SPEND IS WHAT WE GIVE

GIVE BACK
100% TO SUPPORT
HEALTHY FUTURES
AND EQUAL RIGHTS
FOR ALL

JOIN THE VIVA GLAM MOVEMENT

OVER
$500,000,000 RAISED
GLOBALLY – AND
COUNTING!

SHOP THE LIPSTICK THAT GIVES BACK 100%

CHANGING LIVES
SINCE ’94

When you buy any VIVA GLAM Lipstick, we donate 100% of the selling price to local organizations supporting women and girls.

LEARN MORE
ABOUT OUR MISSION

29 YEARS OF
GIVING A GLAM!

OUR
HISTORY

The glammest highlights,
legendary faces and iconic
shades from the feel-good
history of M·A·C VIVA GLAM.

M·A·C CARES

Our founding credo – All Ages, All Races, All Genders – remains more integral to who we are now than ever before, as we fight for the rights and freedoms of marginalized communities around the world.