Energetic. Chic. Quixotic. Our iconic, vivid blue-red hue – now in a soft-focus matte formula that moisturizes your lips, too! Powder Kiss Lipstick in Ruby New is matte, totally reinvented. She inherited everything you love about Ruby Woo: her colour, her energy, her class – but of course she added her own soft touch of sass. It’s no surprise that people can’t resist her: She’s Ruby Woo’s on-trend little sister. Delivering a blur of soft-focus colour, this weightless moisture-matte lipstick was developed to replicate a backstage technique: blending out edges of matte lipstick for a hazy effect. Her groundbreaking formula contains moisture-coated powder pigments that condition and hydrate lips. The result is the zero-shine look of a matte lipstick with the cushiony, lightweight feel of a balm. Fall for her award-winning, misty matte kiss of colour. Ruby New comes dressed to impress in a limited-edition monochromatic outfit.